This new short video clip by Dove was created for its #ChooseBeautiful campaign. It encourages women around the world to think about their beauty and reconsider the choices they make about their beauty. The company put up signs that said “beautiful” and “average” above the entryways of shopping centers in five cities — San Francisco, Shanghai, Delhi, London and Sao Paulo — and filmed as completely random women contemplated about which door to enter. What happens in the clip reflects data that shows how the majority of women view their appearance.
Feeling beautiful is a personal choice women should feel empowered to make for themselves, every day.
According to a study conducted by Dove, 96% of women said they wouldn’t choose the word “beautiful” to describe themselves — although about 80% said there is something beautiful about them.
What do you think you would choose?
Share this video to spread the message to women everywhere!